Hi, I’m Julia.
Welcome to my marketing portolio.
Data and Organic Marketing
Business marketing should showcase a company’s essence, rather than just a product or service. This is why metrics such as views, impressions, and conversions are very vital and a reflection of the company’s organic reach.
My Approach
Aesthetic and Connective
Social Media is a reflection of the brand’s vision. I view brand storytelling, eye-catching content, and building a connecting with audience as important pillars.
Marketing Research: Ulta Beauty, Consumer Behavior, and Social Media Trends
This project focuses on primary research and its findings. Research consisted of a survey technique to analyze social media trends (influencer, UGC, content strategy) and its effect on consumer behavior
Case Studies
Marketing Analytics: Horizon Media and Optimizing Customer Experience to Increase Sales
Data Analysis for Horizon Media based on a consumer data set and recommendations on how to increase sales. For this analysis I used Tableau for data visualization.
Marketing Research: Unlocking Global Market Insights in Sales and Profitability
An analysis of sales data by country and product category with detailed recommendations. For this analysis I used Tableau.
I work with brands from various niches such as beauty, lifestyle, and wellness. Every brand should a unique marketing strategy.
I understand the importance of UGC, branding, aesthetics, and organic marketing and its connection to data and analytics.
More about me…
I am currently attending Montclair State University to study business and marketing.
Throughout my college era I have worked full time in the health care administration field while also completing courses in data and marketing. Contact me and lets connect :)